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How the ‘Ferrari’ of bubble tea production is driving Gotcha expansion

Dubbed Australia’s first luxury bubble tea brand, Gotcha Tea already has more than 200 stores in eight countries, but it has big plans to grow its presence locally and globally in 2021.  While some Gotcha Tea stores remain company-owned, the majority are franchised. “As a brand, Gotcha is highly attractive and highly addictive,” Christy Chen, assisting managing director of Gotcha Fresh Tea, told Inside Retail.  “Many of our international franchisees and investors are people who