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Analysis: Why does Shein continue to escape scrutiny?

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile.  Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Chances are not many will point towards Chinese online brand Shein. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It also frequently ranks among the top 10 in countries as fa