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‘A lucrative market’: How Ebay is ramping up its sneaker offer

Sales of sneakers on Ebay Australia have increased by 51 per cent since the launch of the company’s Authenticity Guarantee service in May, where third-party experts verify any Nike, Adidas, New Balance, Converse or Vans sneaker sold for over $150 to ensure shoppers aren’t getting duped by a fake.  Now with the opening of a local authentication centre in Sydney, sales are expected to grow even further. This will make nearly 80,000 additional sneaker listings in Australia eligible for the