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Analysis: The many faces of social commerce in China

While the rest of the world second-guesses whether they will be in lockdown the following week, China for the most part has found itself curiously upbeat. According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. With borders officially closed over the past year, a significant portion of that disposable income has found itself fuelling e-commerce within China’