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Sweet dreams: How lifestyle brand Ettitude is taking the world to bed

Inside Retail: You’re based in the US with part of the company right now, while the other part is located in Australia. From your perspective, what’s it like operating a business in the US in the current climate? Phoebe Yu: Objectively, it’s undoubtedly been a challenging 12 months for businesses, with a lot of political and social volatility. I think it’s forced a lot of businesses to reckon with their values, their goals and, of course, their operations. I think that’s also t