NikeSkims has opened its first physical retail destination in China at Shanghai’s HKRI Taikoo Hui, with a pop-up set to operate through February.
The space features the full NikeSkims Fall Edit 01 collection across apparel, footwear and accessories, alongside fitting rooms, lounge areas and personalised services. Customers can try on products in-store, with tailoring available for selected items.
The Shanghai location will also host product experiences, try-ons and community activities as the brand expands its physical presence in China.
“NikeSkims aims to build lasting connections with consumers in China through innovative design, services and community experiences, empowering more women to express their strength and beauty with confidence,” said Cathy Sparks, VP and GM, Nike Greater China.
NikeSkims was launched last year through a long-term partnership between Nike and Kim Kardashian’s label, Skims. The partnership combines Nike’s expertise in sport and innovation with Skims’ focus on women’s products and design.
NikeSkims debuted its first collection in the US and is now expanding into additional markets and retail channels, including physical retail and wholesale partnerships.
