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“It does not exist”: Why plus-size sports bras are so hard to find

When global sportswear retailer Lululemon launched the AirSupport Bra last month, it described the product as “revolutionary” and “groundbreaking”. Unlike most bras that rely heavily on straps or the underband to keep breasts from bouncing during high-impact exercise like running, the AirSupport Bra uses injected-foam technology to lift and shape the breasts, spreading the load across the entire bra to reduce pressure on the wearer’s neck and shoulders. “We’ve innovated what high s