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Aje makes big bet on athleisure with rollout of Aje Athletica stores

Best-known for its voluminous dresses and logo t-shirts, Sydney-based designer fashion brand Aje has quietly dabbled in the athleisure space for years. But when people started wearing leggings and tracksuits 24/7 during Covid-19 lockdowns, Aje co-founder and CEO Adrian Norris spotted an opportunity to expand the brand’s offering. In May, Aje launched Aje Athletica, a true performance sportswear brand, which sells sports bras, exercise tights and shorts, outerwear and everything in between. It