Starbucks is giving away 2 million reusable cups across the Asia Pacific on Tuesday as part of its global commitment to reduce the waste footprint by 50 per cent by 2030.

The initiative, starting Tuesday, coincides with the coffee chain’s 50th anniversary. Starbucks’ new campaign aims to encourage its customers to use reusable cups when buying beverages and shift away from single-use plastics.

The Starbucks limited-edition 50th anniversary cups will be first rolled out across selected Asia Pacific markets before expanding across the region in the coming months. The coffee chain said on September 28 alone, it expects to reach more than 2 million customers across the Asia Pacific region.

“As we mark our anniversary milestone, this reusable cup is our gift to customers and our invitation to join Starbucks on our journey to becoming a resource-positive-company,” said Sara Trilling, president at Starbucks Asia Pacific.

“This step is only one part of many more to come. Together with our customers, we’re constantly innovating new ways to scale more sustainable solutions across the region.”

The offer will be available at participating stores, as well as select Mobile Order & Pay and delivery channels, across Cambodia, Hong Kong, Indonesia, Korea, Malaysia, Singapore and Taiwan, with an India offer on October 2.

Customers are encouraged to bring back their cups when they next visit Starbucks to enjoy benefits and redeem additional offers.