Starbucks Archives - Inside Retail Asia
Coffee giant Starbucks and Undefeated, the streetwear brand, have teamed up to create a limited-edition collection of merchandise, launched in Asia this week.
South Korean conglomerate Hyundai’s credit-card subsidiary Hyundai Card is collaborating with Starbucks to launch a private-label credit card.
US high-end online reseller Poshmark has seen sales of Starbucks merchandise increase by more than 100 per cent since the advent of the coronavirus pandemic.
Starbucks is expanding Teavana in South Korea, with the number of its premium Reserve-branded coffee houses serving the teas expanded from 13 to 52.
A giveaway promotion from Starbucks in South Korea has drawn the ire of critics who allege consumers are buying coffee and dumping it to gain enough points for free goods.
Chinese coffee chain Luckin, once lauded for its overt attempt to dethrone Starbucks within the country, has fired or suspended eight executives over the fraudulent misrepresentation of sales data last year.
Starbucks is to partner with investment company Sequoia Capital to invest in new technologies which will propel the company’s digital innovation in Mainland China.
KFC has launched a three day test of its plant-based meals in China starting from today, just a week after Starbucks launched a plant-based menu there.
Starbucks China is launching a plant-based menu in partnerships with Beyond Meat, Omnipork and dairy-substitute Oatly which will be available in most stores nationwide.
Global coffee giant Starbucks has announced a US$10 million fund to support its employees around the world impacted by the coronavirus outbreak.
Chinese chain Luckin Coffee has admitted senior executives exaggerated sales to boost the company’s worth and reputation.
Starbucks Korea will expand social-distancing measures across its branches nationwide from Thursday, after a successful trial at some stores.