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Meet Erigo, an Indonesian streetwear brand that just made its NYFW debut

Muhammad Sadad grew up in the small town of Medan in Indonesia. Now, he’s traveling the world as the founder of Erigo, an up-and-coming streetwear brand that debuted at New York Fashion Week this year. Here, we speak with Sadad about the early days of Erigo and his aspirations for global success.  Inside Retail: How would you describe Erigo? Muhammad Sadad: Erigo is one of the top fashion brands in Indonesia, focusing on streetwear and paying homage to [our] heritage. Our first collection