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New Zealand personal care brand Ethique concentrates on raising the bar

Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while completing her science degree. Since then, Ethique’s plastic-free products for face, hair, body, and home have prevented the manufacture and disposal of more than 11 million plastic containers worldwide, with a goal of 500 million by the end of 2030.  But West didn’t start out having all the answers. So she started with questions.  “I had absolutely no knowledge at al