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Lenskart to enter Indonesia and Vietnam next year

(Source: Lenskart)

Indian eyewear retail chain, Lenskart, plans to expand in Southeast Asia with more than 55 stores scheduled to open across the region next year and launches in Vietnam and Indonesia by March.

The plan follows the company’s recent expansion in Singapore with the opening of Lenskart’s 20th store in the island city.

“We are aiming to expand the Lenskart brand from its current 20 stores to more than 75 in the region by the end of next year,” said Anantha Nayak, chief business officer at Lenskart South East Asia. “Our technology-first approach has enabled us to reach and delight more consumers both online and in our retail stores.

“With the expansion in Indonesia and Vietnam, we are eagerly looking forward to serving more consumers across the region with better quality products and the most advanced eyewear solutions.”

Entering Singapore in 2019, the brand currently has 20 stores across the city, which is its only current Southeast Asian market. Earlier this year, the company launched the first eyewear mobile application in Singapore to meet the growing online shopping demand.

“Lenskart also leverages on the expertise of its investors, including Temasek Holdings, to catalyse its operations in Singapore and venture into the emerging markets within the region,” added Nayak.

Founded in 2010, Lenskart has a presence in 175 Indian cities and Singapore with a network of more than 800 omnichannel stores. The eyewear brand has also forayed into the Middle East market with plans to open its first retail store in Dubai.

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