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Hermes reopens store in Pacific Place mall, Hong Kong

(Source: Hermès)

Hermes has unveiled its newly refurbished store in Hong Kong’s Pacific Place mall, a site it describes as a cherished location for the house since it opened there in 1991.

The store was transformed by the Parisian architecture agency RDAI. The floor plan was expanded to 325sqm, featuring an open layout that encourages the eye to travel from one side of the store to the other. Meanwhile, the store design, following contemporary style, uses a warm colour palette, spanning beige, sun-drenched yellow and light caramel, to create a welcoming ambience.

The metal facade is inspired by optical art and crafted from overlapping graphic motifs of the house’s print and an abstract jungle landscape. Transparent glass windows allow customers to see the store’s collections and commissioned artworks from the outside. A whimsical and wildly colourful work by Finnish illustrator Kustaa Saksi animates the storefront.

Dedicated men and women’s areas are at opposite ends of the store, while the silk collections, fashion accessories, equestrian, and perfume and beauty ranges spread out from the central store entrance.

The home universe area doubles as a VIP space, featuring walls upholstered in botanical-inspired fabric. In the shoe salon, hand-woven bamboo walls present a computer-generated motif that references the modern city and its strong ties to traditional craft.

A series of contemporary photography, illustrations, and artwork from the Emile Hermes Collection are shown throughout the store.

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