MarketingPulse and the eTailingPulse virtual conference are set to take place on March 16-17 with a speaker lineup from leading brands, including Coca-Cola, Budweiser, Casetify and McDonald’s Hong Kong.
The event – organised by the Hong Kong Trade Development Council – will allow Asia’s marketers, agencies and e-commerce experts to connect and learn how to innovate customer experiences through inspirational talks from experienced leaders and the industry’s experts.
Future of Commerce and creating innovative customer experience for consumer brands
Barry Thomas, who held leading roles in the e-commerce sector with The Coca-Cola Company, including head of global customer marketing & future of commerce, will join the event as one of the key speakers. He will discuss the future trends of commerce, “examining” the road ahead for an inter-twined commerce and marketing landscape amid a pivotal age of transformation and disruption.
Another drawcard at MarketingPulse 2022 is Tina Chao, chief marketing & digital customer experience officer at McDonald’s Hong Kong, who will share her thoughts on the art of customer engagement, including how to communicate with today’s customers through campaigns and digital touchpoints.
A session titled ‘Be Bold, Be Innovative!’, led by the head of innovations at Budweiser Apac, Zak Manion, will offer the audience tips on exploiting digital technologies to accelerate innovation and transform the customer experience to drive growth. In addition, the story behind Japanese confectionery company Glico’s ground-breaking campaigns, data insights and e-commerce strategies in Mainland China will be detailed by Takumi Kato, CEO at Shanghai Ezaki Glico Foods.
Co-founder and CEO of Casetify, together with representatives from Meta, The Sandbox and Blockchain Creative Labs, will join a series of talks on “How the ‘Metaverse’ world is impacting future marketing”. During this session, participants will learn more about the disruption to the future of marketing by the ‘metaverse’ world of NFTs and virtual idols.
Social & Omnichannel commerce to establish direct contact with customers, offering a seamless brand experience
Another high-profile speaker at MarketingPulse is the founder and chairman of Chinese cosmetic brand Proya, Jungcheng Hou. Joining a panel discussion dubbed ‘Engaging Tech-savvy Chinese Consumers through Social Commerce’, the Chinese billionaire businessman will talk about trends of social commerce engagement helping brands tap into the digitally-savvy mainland China market, as well as the brand’s experience building up its private traffic channels.
Dione Song, CEO of Love, Bonito, will share the story behind the success of Southeast Asia’s leading omnichannel fashion brand. Song also joined Ramblin’ Brands as a non-executive member of the board last year and held different roles at Sephora and Zalora Group. Specialising in women’s wear through the omnichannel model, Love, Bonito currently operates 17 stores across Singapore, Malaysia, Indonesia and Cambodia.
Meanwhile, chief marketing officer at L’Oréal Travel Retail Asia Pacific, Joyce Lui, and MD at Foodpanda Hong Kong, Ryan Lai, will join the panel discussion titled ‘Omni-channel strategies: A collision or harmonious marriage?’. The two speakers will touch on the potential merger of offline and online commerce into a world of 360 customer experience.
‘Make the Change: Direct-to-Consumers with E-commerce’ session will feature Kenny Sham, director and head of marketing of The Lego Group in Hong Kong, Taiwan and Macau. The session will refer to the relations between brands and end customers.
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