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MarketingPulse Archives

Inside Retail & HKTDC

How seismic changes in consumers’ lives are driving a marketing revolution

“In the modern world, companies without a purpose beyond profit will be left behind. You can either be a pioneering forc...
Inside Retail & HKTDC

MarketingPulse 2022 unveils speaker lineup from world-renowned brands

MarketingPulse and the eTailingPulse virtual conference are set to take place on March 16-17 with a speaker lineup from ...

“We have to amplify their voices”: How Nike creates emotional connections

Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.
Inside Retail & HKTDC

Former Nike innovation chief joins speaker lineup for MarketingPulse 2021

At MarketingPulse 2021, Asia’s premier marketing and branding conference, Greg Hoffman will be drawing on his 27 year ca...
Inside Retail & HKTDC

Refresh: How Mainland China’s F5 wants to reinvent the ad agency model

Fan is the award-winning founder & chief creative officer of independent creative agency F5.

Six great marketing lessons from MarketingPulse 2019

Six great take outs from the recent MarketingPulse 2019 conference in Hong Kong.

Inspiring marketing professionals on stage in Hong Kong

Some of the world’s most inspiring marketing professionals will gather in Hong Kong later this month.

MarketingPulse returns for a second edition on March 20

The second edition of HKTDC-organised MarketingPulse returns on March 20 to the HKCEC.

MarketingPulse draws the world’s best marketers to Hong Kong

Some of the world’s most inspiring marketing professionals will gather in Hong Kong for MarketingPulse later this month.

Muji fresh concept may launch in Hong Kong

Japanese anti-brand retailer Muji will consider launching its new Muji fresh concept in Hong Kong once it has refined th...