Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

The big idea behind Adidas’ controversial ‘breast mural’

To mark the launch of its most diverse collection of sports bras yet, Adidas has created the breast mural, a new ad that is guaranteed to get everyone talking. Depicting 25 pairs of naked breasts – young, old, big, small, tan, pale, and everything in between – the mural shows why it’s so important for brands to offer sports bras in a range of different sizes and styles. “We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra rang