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Korea’s answer to Amazon Coupang is a success, but where’s the profit?

 It has been almost exactly a year since Coupang became the first Korean company to list directly on the New York Stock Exchange. Expectations then were running high for the country’s largest e-commerce player.  So high that it was routinely referred to as the ‘Amazon of Korea’ because it mimics much of what Amazon does well and sells across the same broad range of categories. It even likes the way Amazon names things: its fresh food delivery service is called Rocket Fresh, after