Starbucks has collaborated with Grab in six markets across Southeast Asia: the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.
The partnership allows customers to get their Starbucks orders delivered throughout Grab’s delivery network and obtain Starbucks Rewards for purchases.
A range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts will join forces in the collaboration. Starbucks Rewards members can link their accounts with Grab Rewards to earn Star and Grab Rewards points for each order made through Grab Food.
In the future, customers will be able to join Starbucks Rewards via the Grab app and be able to redeem free beverages and other offers. This new feature will be introduced in the Philippines this year and expand to other Southeast Asian markets by 2024.
For now, consumers can participate in the Starbucks x Grab collaboration by using GrabPay e-wallet for online and in-store purchasing, ordering online for in-store pick-up via GrabFood, instant delivery via GrabExpress and social gifting through GrabGifts.
“Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee,” said Saad Ahmed, MD, commercial, at Grab.
“We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels.”
The two brands will partner in the Starbucks FoodShare food donation program to be launched in the Philippines this month, starting with 40 stores in the Metro Manila area. Starbucks will connect with Grab drivers to pick up and deliver food donations to local non-profit organisations such as the Philippine Food Bank Foundation.
“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, VP, product and marketing, at Starbucks Asia Pacific.
“Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver positive impact in the communities we serve through the FoodShare program.”