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Long Live Fashion: Inside Vestiaire Collective’s new global brand identity

After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Along with a new tagline – Long Live Fashion – the brand also has five new faces: Miss Classique, Rich, Lady Green, Drops and Hunter. Known as The Collective, they are puppets made out of pre-loved fashion that represent the brand’s cor