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Can anything take the Shein off China’s e-commerce titan?

From dropshipper to industry giant – Shein is one of the most successful e-commerce platforms ever to be launched from China.  When the Nanjing-based company was established, in 2008, it was labelled a discount brand, selling ultra-cheap, of-the-moment fashion. Fast forward to 2020 and Shein had become the world’s largest online-only fashion firm, valued at more than US$30 billion ($40.1 billion). In the past five years, Shein has acquired Romwe, another Chinese e-commerce site operatin