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Starbucks and Line Friends launch collection for Earth Month

(Source: Starbucks)

Starbucks has teamed with Line Friends to roll out a limited-edition merchandise collection in Asia-Pacific to celebrate Earth Month. 

The collection, featuring the character Brown, together with planet Earth, includes an assortment of lifestyle accessories and reusable drinkware made in partnership with a purpose-driven drinkware company dedicated to driving sustainable change.

“Starbucks’ second merchandise collaboration with Line Friends represents our shared aspiration to create meaningful experiences in our communities,” said Erin Silvoy, VP of product and marketing at Starbucks Asia-Pacific. “The campaign captures both brands’ shared vision to harness scales for good for the betterment of people and the planet.”

The merchandise collaboration will be available from April 22 at select Starbucks stores across the region, including Australia, Cambodia, Vietnam, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Taiwan – while supplies last.

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