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Gen Z: Merchants of cool or brand killers?

The alarm’s just gone off. It’s 6am and I roll over in bed, bleary eyed, half-awake, hands blinding scratching around for my phone on the side table. Quick email check. GlamCorner has a sale. Aje has released its new collection. Mecca reminds me that my loyalty Loop gift is ready. My Gucci Marmont bag from Vestiaire Collective has shipped. That’s my dopamine ‘shopper’s high’ for the day. Bagged a pre-loved bargain, supported circular fashion and didn’t even set foot in a store. I w