Coca Cola has launched its first flagship store in London, following the successful opening of similar retail stores in the US.
According to the company, customers can have a chance to experience the ‘Real Magic’ of Coca Cola, purchase limited-edition collection drops, taste Coca Cola at the Beverage Bar and personalise their cans at a customisation centre.
Located on Long Acre, Covent Garden, the new destination features clothing collections such as sportswear, workwear, sustainable apparel and accessories collection sourced from recycled plastic. Moreover, it also showcases fashion collaborations with leading UK based and global designers such as Soho Grit, Alma de Ace, Bape, Herschel, Staple, Be@rbrick and more.
In addition, Coca Cola invited influencers in different fields to join the opening ceremony such as RuPaul’s Drag Race UK star, LGBTQIA+ icon Tayce, young London creatives, content creators and dancers, aiming to deliver the the ‘Real Magic’ experience of the Coca Cola store and express the brand’s passion for culture across fashion, music, football, and gaming.
“We have opened the doors in London to our first new concept store in Europe,” said Michelle Moorehead, VP of licensing and retail at The Coca Cola Company.
“This store is a chance for us to provide Coca Cola fans with a premium array of fashion and collectibles, and fresh ways to experience our drinks. Through a collection of products made from recycled materials, it also gives us a great opportunity to share our sustainability commitments with people and bring them with us on our journey to a World Without Waste.”