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Slam dunk: Brand Collective sees big basketball opportunity for Reebok

Reebok is collaborating with celebrities like Cardi B and Ariana Grande. Image: Reebok.
Australian fashion business Brand Collective has become Reebok’s official local distributor just six months after Accent Group locked in an exclusive agreement to distribute the US-based footwear brand in Australia and New Zealand for a 10-year term. The fashion and footwear retailer plans to open a handful of “small flagship” Reebok stores, invest in the brand’s online presence and boost its distribution through retail partners, such as Rebel, to capitalise on what CEO Eric Morris says