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Why loyalty programs should focus on providing value to customers

Customer loyalty can be fickle, but it can also be incredibly rewarding for businesses that invest in it.  Many brands now offer loyalty programs to entice customers to shop with them more often and offer rewards. The good news is that it seems to be working according to the latest For Love or Money research, carried out by The Point of Loyalty. The annual report, now in its 10th year, found that 71 per cent of respondents said loyalty programs have a direct impact on how often and how much