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Biryani instead of meatballs: Here’s Ikea’s recipe for success in India

A bundle of surprises awaited the Swedish furniture giant Ikea when it entered India in 2018. As it unpacks the market layer by layer, Ikea’s range of services and products is constantly expanding to suit the evolving needs of Indian shoppers. From delicious biryanis to free breakfasts and vertical storage solutions to cooking pans, Ikea’s 8,000-strong inventory is painstakingly designed to satisfy the local needs. “We’re still in the nascent stages in terms of home furnishing category,