Amisha Jain has been named as Levi Strauss’ new senior VP and MD of South Asia, Middle East and Africa (SAMEA).
Jain replaces previous VP Sanjeev Mohanty, who is now Levi Strauss & Co’s senior VP and MD of the US and Canada.
Jain will be in charge of the company’s operations in SAMEA, as well as its growth and success in Asia and around the world.
The new VP has more than 20 years of experience in physical, digital, consumer goods, and technology retail. She was previously the CEO of Zivame, an Indian intimate-wear brand and platform, where she was known as a transformational leader and turnaround specialist.
She also held roles across multiple functions including sales, operations and strategy at organisations like McKinsey & Company, Nike and Arvind Group at the starting stage of her career.
“Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation is a combination that will set our SAMEA cluster up for accelerated growth,” said Seth Ellison, executive VP and chief commercial officer at Levi Strauss & Co.