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Amiri continues retail expansion with new Japan flagship store

(Source: Linkedin/ Amiri )

Following the opening of its first international location in Shanghai earlier this month, US-based fashion label Amiri has launched a flagship store in Japan.

Aiming to boost its presence in Asia, the luxurious menswear and womenswear label, Amiri, was launched in 2014 by Mike Amiri and combines craftsmanship with LA’s skate and street culture.

The store has a retail space of 155.6sqm with two floors and offers a selection of ready-to-wear collections for men and women, as well as accessories, footwear, and leather goods. It includes a Tokyo capsule collection, which reinterprets Amiri’s ‘bones stack’ motif in the red and white colours of the Japanese flag on hoodies, tees, sweats, swimming trunks, and a trucker hat.

Amiri says the store builds on the established retail blueprint for the brand and uses the character of the city as a design inspiration to deliver “cosiness, intimacy, and modernism”.

The entire ground floor is made from glass, making it difficult to distinguish between inside and outside. Upstairs, the “floating” base of the store completely encases the second floor in site-specific black plaster.

The company uses white concrete walls and suspended rails in brushed chrome to represent nature‚Äôs opulence. To add more warmth to the carefully chosen seating areas and to provide areas for clients to unwind and spend time, oak podiums and handmade checkerboard rugs are used. 

The store’s centrepiece is a piece of art by US artist Wes Lang, a close friend of the brand who has collaborated with Mike Amiri on the brand’s art-driven Autumn-Winter 2022 collection and whose work is displayed in many of Amiri’s flagship locations.

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