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Morrisons expands Asian reach through global grocery distributor

(Source: Bigstock)

UK supermarket chain Morrisons has teamed with international grocer British Corner Shop to expand its offering globally, with a particular focus on several Asian markets.

Through the partnership, about 180 Morrisons products will be available to customers in Singapore through NTUC FairPrice, both online and in-store while BritGrocer in Canada is set to launch it online in the coming weeks.

Morrisons’ products will also be available to customers through retailers including CRV in Hong Kong, Smart in Malta, Alphamega in Cyprus, and Thorpes in St Helena.

Morrisons wholesale director, Paul Dobson, said: “There is a deep and growing interest in British brands and products overseas, and partnering with British Corner Shop has allowed us to move at pace and distribute Morrisons products to new countries all around the world.”

The business’ existing agreements across McColl’s convenience stores in the UK and online with Amazon, Gopuff, Deliveroo and bulk-order customers will be extended as well.

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