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How Nike’s AR hoodie brings the metaverse closer to the street

t’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. Created in partnership with Nike’s Web3 creator studio, RTFKT (pronounced ‘artefact’), the RTFKT x Nike AR Hoodie begins as a non-fungible token (NFT). It can be worn as a digital garment on RTFKT CloneX avatars and