Opinion: There’s more to value than low prices

Value is back in vogue. Woolworths CEO Brad Banducci is spruiking frozen peas as the price of fresh fruit and veggies has skyrocketed – and watching shopper behaviour keenly at Woolies’ ‘value’ stores); Kmart has launched “Low Prices for Life” as its “commitment to value”; and Metcash has foregone the bells and whistles at its new value-based supermarket.  So, are we devaluing value by purely equating it with price? The origins of value are from the Latin valere, which means

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now