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Jon Bird

After 5 years in New York City in global leadership roles for Y&R, then VML and then VMLY&R, Jon Bird recently returned as CEO of VMLY&R across Australia and NZ. While in the United States, Jon headed up VMLY&R’s global retail and commerce practice, working at the intersection of digital and retail for some of the world's best brands. He was also a regular contributor to Forbes, and spoke at events and conferences all over the world, including events as diverse as SxSW and the Budapest Brain Bar.

From the author

Opinion: There’s more to value than low prices

As inflation sends retailers scrambling to find savings, remember that value for money, and the values you uphold, can m...

Analysis: Why all retailers need a jab of health and wellness

The pandemic has made consumers seek retailers that prioritise their wellbeing. Following trends in the wellness sector ...

Opinion: Can a chatbot generate brand love?

As retail rapidly digitises, driven even further and faster by the global pandemic, have we lost something tangible in t...

Analysis: What Singles Day says about the future of retail

It's the Godzilla of sales - and here's what the rest of the global retail industry can learn from it.

The day that retail changed forever

Jon Bird witnesses a critical baton passing moment for retail.

Retail roars at the Cannes Lions

Jon Bird looks at retail’s presence at the recent Cannes Lions International Festival of Creativity.

The age of the shopper is now

The iconic television series, Mad Men, recently ended its seven-season run.

The Honest Co: a company for today?

Jon Bird takes a glimpse at a trail blazing celebrity with an honest to goodness retail business strategy.

The coming retail singularity

In 1993, a US scientist named Vernor Vinge wrote an essay entitled, “The Coming Technological Singularity: How to Surviv...

In the trenches on Black Friday

Out the door at 6:36am on a rainy (what else) Seattle morning, I was already late for the Black Friday sales. Close on 2...