User Image

Jon Bird

After 5 years in New York City in global leadership roles for Y&R, then VML and then VMLY&R, Jon Bird recently returned as CEO of VMLY&R across Australia and NZ. While in the United States, Jon headed up VMLY&R’s global retail and commerce practice, working at the intersection of digital and retail for some of the world's best brands. He was also a regular contributor to Forbes, and spoke at events and conferences all over the world, including events as diverse as SxSW and the Budapest Brain Bar.

More from Author

Opinion: There’s more to value than low prices

Analysis: Why all retailers need a jab of health and wellness

Opinion: Can a chatbot generate brand love?

Analysis: What Singles Day says about the future of retail

The day that retail changed forever

Retail roars at the Cannes Lions

The age of the shopper is now

The Honest Co: a company for today?

The coming retail singularity

In the trenches on Black Friday