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Quick and convenient: How Grab and Coca-Cola aim to unlock growth in SEA

Coca-Cola has teamed up with Singaporean superapp Grab to extend to its reach the growing number of online shoppers in Southeast Asia. The initiative will enable the beverage company to gain greater insights into its customers and offer them more convenience. “The partnership is in line with their business model transformation for the digital age,” Saad Ahmed, regional head of merchants at Grab, told Inside Retail. “It extends their online reach and enables them to stay ahead of changing s