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Analysis: What the crackdown on sustainability claims means for retail

Sustainability has become a top priority for investors and consumers concerned about the looming climate crisis – and the fashion industry, one of the leading creators of global emissions, is increasingly focused on portraying its green cred. According to the United Nations Environment Programme, fashion accounts for up to 10 per cent of global carbon dioxide output – more than international flights and shipping combined. With the demand for eco-friendly products and services rising, so is t