Beauty retailer Sephora is set to bring its first ‘Store of Future’ concept in Asia to Singapore’s Raffles City on September 23.
The store, spanning 426sqm, features three main touchpoints – space, people, and technology. There are several interactive and experience areas for customers to test the products, including The Play Table, The Care Table, The Skincare Lounge, and The Beauty School.
Sephora Store of the Future introduces individualised experiences, such as Perk By Hydrafacial, Hair Consultation, and Dry Styling Hair Service. The concept store also offers additional services, such as Skincredible, a dermatologist-recommended skin analysis app that helps users understand their skin and receive skincare advice.
“This store is the perfect intersection of innovative and experiential elements where our customers can immerse and transform themselves in the absolute best of global beauty brands through a hyper-personalised retail approach,” said Alia Gogi, president at Sephora Asia.
The launch of the Store of the Future follows Sephora’s debut in Vietnam in April as part of its plan to further strengthen its presence in Asia. Last month, the cosmetics retailer said one of its biggest beauty events, Sephoria, Virtual House of Beauty, would debut later this month and feature more than 35 new and established brands.