California-based activewear brand Vuori has launched its products via e-commerce stores in Asia – in China, Hong Kong and Singapore – along with the Middle East, and Mexico.
The brand says customers in Singapore, Hong Kong, the Middle East, and Mexico can purchase the whole line of men’s and women’s clothing at their country’s respective own-brand websites and in Mainland China on Tmall, which will offer a selection aimed at the local market.
The innovation is part of Vuori’s international ambition, after marking its presence in other markets including Australia, the UK, France and Germany earlier this year. Vuori also plans to launch in Japan and Korea next year.
Founded by Joe Kudla in 2015, Vuori is an activewear brand with the mission of encouraging people to have healthy lifestyles. Vuori has operations in 30 different cities, including Malibu, New York, and London, and is available from retailers around the world.
The brand also focuses on sustainability and is recognised as the Climate Neutral Certified label, with three key points: involving the use of recycled and sustainable materials, reducing plastic waste, and offsetting 100 per cent of carbon emissions.