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World Cup could be nightmare before Christmas for Britain’s supermarkets

(Source: Reuters)
The winter World Cup has added a new level of uncertainty to the Christmas trading outlook of Britain’s supermarkets: How do you persuade cash-strapped shoppers to buy yule logs and luxury biscuits at the same time as beer and pizza? Running between Nov. 20 and Dec. 18, the soccer tournament in Qatar falls directly in the key festive trading quarter where the fiercely competitive sector typically makes a large chunk of its annual profit. Similarly, World Cups, traditionally held in the nor