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From Denmark to Hong Kong: How BoConcept is conquering the Asian market

BoConcept is a premium lifestyle brand from Denmark with close to 300 stores in over 60 countries. It designs, produces and sells furniture, accessories and lighting products for homes, offices and outdoor spaces. “This brand exists to transform living, leisure, and work spaces into more extraordinary places,” Joanne Chow, director of BoConcept Hong Kong, told Inside Retail. Founded by Jens Ærthøj and Tage Mølholm in 1952, BoConcept remains true to its ethos of providing high-quality desi