Puma has unveiled its renovated flagship store at VivoCity in Singapore, relocating from its previous space on level two to a larger, more prominent space on level one.
According to the sportswear brand, its new concept is designed as an all-in-one destination, allowing customers to explore its footwear, apparel, and accessories across multiple sections.
The featured categories include running, training, team sports, and motorsports.
“VivoCity is an important retail destination in Singapore, and this new flagship allows us to bring the full breadth of Puma to consumers in a more engaging and accessible way,” said Sanjay Roy, MD of Puma Southeast Asia and Oceania.
“It reflects our continued investment in the market and our ambition to create retail experiences that connect performance, style, and culture.”
- Further reading: Puma trademark challenge against Tiger Woods’ Sun Day Red fails.
