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Protest kits and anti-sponsor ads: How brands are handling the World Cup

The quadrennial football tournament known as the Fifa World Cup is the most-watched sporting event globally, but this year’s competition, set to commence in Qatar on 21 November, is drawing attention for all the wrong reasons. Qatar has been plagued by allegations of corruption, bribery and human rights abuses ever since it was selected to host this year’s World Cup, back in 2010. And the conversation has only gotten louder as the kick-off has gotten closer.  A 2021 report in The Guardi