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Opinion: The clock is TikToking for supply chains

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 trillion. Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce. It’s a natural progression in a world where almost everything we think, feel, and do is shared online.  The pandemic has accelerated this shift and it has changed the game for retailers, c