American fashion brand Kenneth Cole has debuted in India, through a partnership with Myntra.

The launch allows Kenneth Cole to offer its apparel, accessories and footwear digitally in India. The fashion retailer will further have its own Online Brand Store (OBS) on Myntra, aiming to enhance customers’ shopping experience. 

“Kenneth Cole has created a mark for itself over the years, among global fashion and lifestyle consumers,” said Nandita Sinha, CEO of Myntra. 

Founded in 1982, Kenneth Cole produces premium products aimed at an urban and socially concerned audience between the age bracket of 22-35 years. It will offer over 140 SKUs across categories like T-shirts, shirts, jeans, and winter apparel in India.

“Myntra is one of the leading platforms in the fashion and lifestyle space and we are looking forward to partnering with them to meet the hyper-growing stylish aspirations of Indian consumers,” said Kenneth Cole. 

Just last week, Myntra was adding UK-based online fast-fashion brand Boohoo to its portfolio. The Indian market has also recently welcomed international cafe brands including The Coffee Club and Tim Hortons.