Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How Restaurant Brands is translating Western fast food for Asian markets

Restaurant Brands International’s Apac president Rafael Odorizzi. Supplied
As Restaurant Brands International accelerates its store roll-out program across Asia Pacific, the company is focusing on enhancing the customer experience, including market-specific menu adaptations, building its own delivery network and introducing a new brand to the region. In an interview with Inside Retail, Apac president Rafael Odorizzi said the company expects that between 2020 and 2025 the global fast-food industry will grow by at least US$90 billion, with the majority of that growth in