Bondi Active on its new flagship store and international expansion plans

Starting as a “basic” athleisure-wear brand under parent company Between The Flags, Bondi Active founder Briony Oayda identified the potential to integrate the coastal Australian suburb’s way of life into its product design, and brand identity.    Targeting a fashion and eco-conscious demographic that live in – or want to buy into – the Bondi lifestyle, Oayda set out to create a wearable wellness brand that offers men’s and women’s activewear with an edge. She told I

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