Despite global scrutiny, BNPL is on the rise in Singapore. Here’s why

According to GlobalData’s e-commerce analytics, Singapore’s e-commerce market is set to reach US$17.9 billion in 2026, as consumers increasingly shift from offline to online purchases. And one of the driving factors could be the growing popularity of buy now, pay later (BNPL) apps. “BNPL services are gradually gaining prominence in Singapore, with a growing preference for flexible payment methods among consumers,” Neralla Rama Ravi Teja, a retail analyst at GlobalData, told Inside Retail

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