Lotus’s retail store operator, Ek-Chai Distribution System, has introduced a premium hypermarket concept brand dubbed ‘Lotus’s Prive’, opening the first store at mixed-use lifestyle development ICS.
“We identified an opportunity in which we can better cater to customers looking for premium quality products and shopping experiences, and have thus created the Lotus’s Prive brand specifically for our newly developed premium hypermarket,” said Sompong Rungnirattisai, CEO of Lotus’s Thailand.
The store boasts a wide range of premium products to a regular Lotus’s store, with about 40 per cent of goods imported.
Taking over a 2900sqm space of the B1 floor, Lotus’s Prive at ICS offers some 27,000 items of fresh food, snacks and confectionery, cooking essentials, dry groceries, household foods, health and beauty products, and electrical appliances.
The hypermarket concept store was designed to feature “the distinct elements of the premium hypermarket”, from the look and feel, the design, and the product assortments, to extra services provided.
The store was strategically located to cater to middle and upper-class customers residing near riverside condominium projects, and four and five-star hotels including the Hilton Garden Inn located in the ICS building and others nearby. The hypermarket will also capture visitors to the IconSiam shopping centre, which is linked to ICS via a BTS station.
According to Bangkok Post, Ek-Chai Distribution System eyes increasing its investment by 50 per cent to about US$330 million to fuel its expansion plan for this year.
Last November, the retail chain launched a Smart Community Centre concept in Bangkok’s northwest area. The $42 million project spans more than 47,000sqm and is home to 130 shops and a hypermarket.
