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Why retailers and streamers are a match made in heaven

Late last year, Australian retail conglomerate Wesfarmers – the folks behind Bunnings, Kmart, Officeworks, Catch and Target – announced it had done a deal with Disney for a subscription bundle combining Disney+ and OnePass. OnePass is a membership program that gives customers free delivery and deals across the Wesfarmers brands. Usually, it’s A$4 a month. Combined with Disney, which gives you access to streaming service Disney+, it’s A$14.99 a month.  It’s an approach Amazon pioneered