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How Jim Thompson is spinning the new Thai silk road to Europe

Covid-19 was not kind to Jim Thompson, which relies on tourists for the vast majority of its sales. With borders closed and sales drying up, the Thai silk fashion house was forced to shed a majority of its workforce – from a peak of 2650 to a mere 650 at one point. It closed stores in Singapore and Malaysia, reducing its network from 40 to 22.  But the crisis presented the company with an opportunity to review its business model and look for ways to reposition itself on the global fashion