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Why so many global brands fail in Australia

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. The combination of the affluent socio-demographic profile of the country, familiarity with international brands from media, a stable political climate, relatively strong economy and, for many, an English-speaking market, attracts great interest but has been no guarantee of success. Even prime locations, local partners, name recognition and often a portfolio of new me